California cannabis operators are facing a major compliance update with the launch of Metrc’s direct to consumer recall tool. This new feature was announced on Wednesday, August 20^th and changes how cannabis product recalls are managed in California. The tool shifts responsibility from dispensaries to a system driven notification that alerts consumers directly. For operators, the Metrc California recall system represents both an opportunity to build trust and a challenge to manage increased compliance pressure. 

What is the Metrc California Recall Tool? 

Metrc is the state system for California’s cannabis industry. In California, Metrc is used to monitor cannabis from cultivation through retail sale. Historically, product recalls were communicated through dispensaries and regulators, with operators relying on store staff or email chains to notify customers. Metrc is utilizing their partnership with Retail ID to communicate product information. This creates a direct channel straight to consumers from Metrc themselves. By streamlining middle steps, California regulators can deliver faster and more reliable alerts when a product is identified as unsafe or mislabeled.  

Why the Recall Update Matters for Cannabis Businesses 

An interesting side effect of this movement will be the direct visibility users have when interacting with brands and products. Dispensaries have reached varying levels of effectiveness when relaying product updates to customers. Some can be very effective or proactive with recalls while others may slap a sign up on the show floor and call it a day. This initiative thankfully reduces the workload from dispensaries and refocuses the recall discussion to the products and brands. Here are some high-level benefits we anticipate from this pivot:  

• Faster notifications ensure that unsafe products are identified and removed quickly 

• More visibility for regulators strengthens consumer protection and industry transparency 

• Higher compliance standards place more pressure on businesses to maintain clean and accurate product records 

• Reduced labor for retailers as they can advise guests to scan product for recall information, rather than actively communicating to customers 

The Risks Operators Should Consider 

On the flip side of this initiative, brands can anticipate an increased level of visibility with any potential recalls. Brands that have recurring recalls will be repeatedly brought to the forefront of the conversation which may (and should) impact their brand affinity and even market share. The Metrc California recall tool makes transparency unavoidable, meaning operators must be prepared to respond quickly and clearly to prevent brand damage.  

How California Cannabis Operators Can Prepare 

Operators with increased concerns about Metrc California’s recall tool need to zoom out and bring compliance to the forefront. There are a few options but optimizing compliance tools is essential. Many Seed-to-Sale software options focus on solely connecting to Metrc as a safeguard. A full suite ERP, however, goes past the Seed-to-Sale compliance and delivers compliance safeguard across every element of the business. A software tracker that brings in all departments into one source of truth can be leveraged for accurate inventory, batch tracking, and stopping issues before they arise.  

Being proactive is the best defense against the potential disruption of a recall. 

How 365 Cannabis Supports Recall Management 

365 Cannabis helps operators manage recalls seamlessly by combining compliance, finance, and operations in one ERP system. With centralized inventory and batch tracking, compliance integrated reporting, and financial impact visibility, 365 Cannabis equips operators to handle recalls quickly and effectively. Instead of scrambling during a recall event, operators using 365 Cannabis can act with confidence, minimize losses, and protect their brand. 

Where Do We Go From Here?

The new Metrc California recall system raises the stakes for cannabis operators across the state. Businesses that rely on spreadsheets or disconnected software will struggle to keep up with the speed and transparency regulators now demand. With 365 Cannabis, operators gain a trusted ERP partner that ensures recalls are managed with accuracy, efficiency, and accountability. 

Learn how 365 Cannabis supports California operators here.

The post How the New Metrc California Recall Process Impacts Cannabis Businesses appeared first on 365 Cannabis.

We’re proud to say that 365 Cannabis is heading to MJ Unpacked St. Louis this September to help Missouri operators find the right solution to manage compliance, finance, and operations in one seamless system.  

Why Missouri Cannabis Operators Outgrow Seed-to-Sale 

Basic tools handle compliance, but Missouri operators need more to stay competitive: 

• Compliance and Reporting: Keep up with Missouri’s state system, Metrc, and reduce manual errors 

• Financial Management: Handle cannabis-specific accounting, inclusive of 280E, and real-time reporting 

• Inventory Control: Track plants, batches, and packaged goods across facilities 

• Profitability: Protect margins as wholesale pricing shifts with supply and demand 

Competitive cannabis operators are looking for ERP solutions that streamline efforts across facilities. ERP eliminates the need for third party finance solutions, like QuickBooks, and aligns efforts with more detailed data reporting.  

365 Cannabis ERP for Missouri Cannabis Businesses 

With 365 Cannabis ERP, Missouri operators get: 

• Finance & Accounting – General ledger, AP/AR, budgeting, and integrated reporting. 

• Cultivation & Production – Harvest tracking, yield forecasting, recipe management. 

• Inventory Visibility – Real-time plant-to-package tracking. 

• Built-in Compliance – Direct integration for tagging and reporting. 

This all-in-one approach saves time, reduces compliance risks, and prepares Missouri operators to scale. 

Meet 365 Cannabis at MJ Unpacked St Louis 

We’re excited to connect with Missouri’s cannabis leaders at MJ Unpacked St. Louis. Come visit us at booth 337 at MJ Unpacked this September and say hi, or book time with us outside of the conference.

Book a demo with 365 Cannabis and see why Missouri operators are upgrading to ERP for compliance, finance, and growth. 

The post 365 Cannabis is Coming to St. Louis, Missouri appeared first on 365 Cannabis.

Let’s look at what that means for cannabis operators. 

What is Changing for BioTrack States? 

BioTrack’s state partnerships are now wihtin the Metrc umbrella. Currently, BioTrack manages state compliance systems for: 

• Arkansas 

• Connecticut 

• Delaware 

• Hawaii 

• Florida 

• New Hampshire 

• New Mexico 

• New York 

• North Dakota 

• Virginia 

Illinois was previously a BioTrack state, but began onboarding all operators to Metrc earlier in 2025, citing the desire to utilize Metrc’s “RFID technology that offers real-time visibility into product movement—from cultivation to sale.” They elaborated on the switch by stating that “this switch allows regulators and businesses alike to reduce manual data entry, track compliance more accurately, and respond faster to discrepancies or recalls.” 

As of July 1, 2025, Illinois is officially a Metrc state. 

As of the Metrc/BioTrack announcement, there are no public plans to move BioTrack states off of BioTrack and onto Metrc. These contracts, however, are owned by Metrc and the move from BioTrack to Metrc is a reasonable possibility.  

What is BT Government? 

To assist with the acquisition, BioTrack’s state regulation branch has been segmented into its own entity, BT Government. BT Government, as stated by Metrc, “will support the delivery of regulatory technology to state partners.” The BT Government division be overseen by BioTrack’s current Chief Operating Officer, Moe Afaneh, while still being connected to Metrc via the acquisition. In the interim, BT Government operating somewhat independently will allow Metrc and BioTrack to work together managing the existing BioTrack state regulatory contracts.  

What will BioTrack Do Now? 

Within the Metrc press release it is stated that “BioTrack will expand its focus on commercial cannabis solutions, including ERP and POS platforms.” BioTrack currently operates the cannabis ERP system Alleaves and had acquired MJ Freeway in 2024. Interestingly, MJ Freeway has been the state regulatory system for Pennsylvania since 2017. Pennsylvania operators have expressed issues with the platform, which may lead to changes on the horizon especially as their adult-use bills get closer to realization.  

Does the Metrc/BioTrack Merger Change Anything for New York? 

New York is a unique situation because it was currently in the process of onboarding operators to BioTrack’s Seed-to-Sale system for operator regulation. In November 2024, New York’s Office of Cannabis Management (OCM) stated that they were preparing for the mandatory intergration of BioTrack for cannabis license holders. The original timeline saw all New York operators being fully integrated between August 1, 2025 to October 1, 2025.  

On August 5, 2025, the same day the press release was issued by Metrc, the OCM announced that the BioTrack integration deadlines are paused. Their bulletin to all New York cannabis license holders stated that they “must evaluate systems implications for both the agency and licensees and determine the extent to which this development affects STS (Seed-to-Sale) integration in New York.” 

Is Anything Changing for Metrc States? 

Metrc currently operates in the following states: 

• Alabama 

• Alaska 

• California 

• Colorado 

• Colorado Industrial Hemp 

• District of Columbia 

• Guam 

• Illinois 

• Kentucky 

• Louisiana 

• Maine 

• Maryland 

• Massachusetts 

• Michigan 

• Minnesota 

• Mississippi 

• Missouri 

• Montana 

• Nevada 

• New Jersey 

• Ohio 

• Oklahoma 

• Oregon 

• Rhode Island 

• South Dakota 

• US Virgin Islands 

• Virginia 

• West Virginia 

Through the BioTrack acquisition, we do not anticipate these states experiencing any changes to their regulatory system or practices.  

How Does This Affect Me? 

For now, this acquisition does not change any day to day operations for any cannabis license holders.  

For our 365 Cannabis partners, our team is hyper-vigilant to all changes in the industry and are constantly ensuring that every step our partners take is within current compliance. No matter what turns the industry may take, 365 Cannabis customers always receive the best possible support to ensure their success.  

To learn more about 365 Cannabis’s commitment to excellence in cannabis, please reach out to our team. 

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